Lionsgate’s attempt to revive the raunch R-rated comedy with the Asian American title Joy Rideis coming up greatly short with $5.85M. JOY RIDE, Lionsgate /Courtesy Everett Collection AMC Burbank is the highest-grossing theater in the U.S. This despite the fact that Indy kept most of those screens and Imax. Red Door played strongest in the South Central and West, and we hear that $1M is coming from PLFs. Nonetheless, the tried-and-true 18-34 devoted moviegoing base showed up here at 67% in what was a very diverse crowd, with 41% Hispanic and Latino attending, 26% Caucasian, 16% Black, and 12% Asian. The Insidious audience got a little older: 51% were under 25 vs. Red Door, like Last Key, was still female heavy at 52%, but a little less so, as the previous chapter drew 57%. Muy bien, Sony, for opening a movie in a summer marketplace sans late night talk shows. “Digital social awareness stats on Insidious tracks just above normal levels for a heathy set of five horror franchises by 4% across Facebook, Twitter, YouTube, Instagram, and TikTok combined - including Scream, Halloween, Quiet Place, previous Insidious’ and Annabelle - with a solid social network for the movie with 4.9M fans, plus the Blumhouse effect with 2.8M fans,” reports RelishMix. Get out a load of this LA stunt on Instagram:Ī post shared by Insidious Movie Door‘s social media universe across TikTok, YouTube views, Facebook, IG, and Twitter is weighed at 176.9M, which is ahead of Halloween Kills (147.3M), A Quiet Place II (170M), Halloween Ends (143.1M), Scream (126.2M) and Insidious: Last Key (114.7M). What encouraged the audience to go and see Red Door the most in the pic’s marketing campaign, more than its trailer? PostTrak audiences said it was Red Door‘s social media campaign. Some 38% went to see Red Door because it’s part of a franchise they love, while another 38% went because they love horror movies. It’s a total jump scare movie with great set pieces. No matter what the response is here, it’s clear moviegoers are bewitched enough to get in the car and go. Similar to Last Key, Insidious is able to overpower lackluster critical scores (36%) and so-so audience scores (3 1/2 stars, 72% on Screen Engine/Comscore’s Postrak) to deliver at the box office. The Insidious franchise is as alive as other long-running horror franchises Saw V and the fifth Scream, putting up $30M starts. By Red Door, they nabbed all global rights. On Insidious: The Last Key, Sony got all foreign rights, plus full ownership of the IP, too. Sony had foreign (except for UK and Spain) on Insidious 2 and 3. They handled the first two pics until they were absorbed by Universal’s Focus Features. rights on the first film out of TIFF, but ended up making a distribution deal with Film District to release in the U.S. Making that happen was Wilson himself, who makes his feature directorial debut here. What’s the difference between this Insidious and all others? It brings the original cast back together, including Patrick Wilson, Rose Byrne, Ty Simpkins, Leigh Whannell and Lin Shaye. Patrick Wilson, center, and Ty Simpkins, right, on set of ‘Red Door’. 1 for one weekend back in 2008, the pic unseated in weekend 2 by…. Either that, or box office history was telling: despite its huge $100M+ opening, the less-than-fan-fave Indiana Jones and the Kingdom of the Crystal Skull only held on to No. However, rival studio brass often hear when the competition is coming up greatly short months before a pic’s opening. Talk about bravado: Typically studios avoid going in the wake of a big Disney movie, ala Marvel or Lucasfilm. I hear Sony Motion Picture Group Chairman and CEO Tom Rothman selected the brilliant, daredevil release date here in between Indiana Jones and the Dial of Destiny and ahead of the Tom Cruise summer box office cyclone, Mission: Impossible – Dead Reckoning. Sony gets props here for finally getting their hands around a franchise they’ve always had a financial stake in. While tentpoles get all the glory in the post-Covid marketplace, Blumhouse continues to deliver. 3 as the highest-grossing movie of the summer, $357.6M to $357.5M.įor Blumhouse, Red Door is its 16th title to open at No. More pom-poms for Sony: their Marvel Spider-Man: Across the Spider-Versejust outstripped Disney/Marvel’s Guardians of the Galaxy: Vol. Red Door also reps the best start in the last two years for a PG-13 horror movie. Red Door is opening to $32.65M this weekend, the second-best start in the Insidious franchise after Chapter 2′s $40.2M, entombing Indiana Jones in second place with a $26.5M second weekend.
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